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The uniqueness of the SEW Prague accompanying program is mainly in bringing a chance to listen to the lectures of many experienced and well-informed professionals from the watch industry. This makes this event one of its kind in the Czech Republic. From local watch industry experts, watch manufacturers, to representatives of particular Czech and foreign brands. You can look forward to meeting Swiss, German, Slovak, American representatives and many more. The debate which presents one of the highlights of the Saturday’s program has once again a controversial topic: What is better, an original clockwork or a caliber from ETA or other mass producers? The cherry on the top of Saturday’s run of lectures is the presentation of Les Ateliérs Louis Moinet brand. The company founder, Jean-Marie Schaller will obtain the award for the contribution and development of the world’s watch industry.
We hope you will enjoy the SEW 2019 lectures listed below as much as our fine watch exhibition.

Saturday 19. 10.

1PM – 1.50PM

The debate

What is better, a self-produced or a caliber from ETA or other mass manufacturers?

2PM – 2.35PM

Molnár Fábry

Slovak watchmakers & jewelry makers

How are the limited series of 10 pieces manufactured annually?

2.45PM – 3.30PM

Igor Sirota

The editor in chief of Hodinky & Šperky magazine

Dive watches. Which ones are they? What kind of norms do they need to maintain and what is interesting about them? A today’s overview of unique pieces.

3.45PM – 4.15PM


Swiss manufacturer

How to manufacture a watch with 4000m waterproof rating?

4.30PM – 5.15PM

PhDr. Jaromír Ondráček

A watch expert and pedagogue

Do you know how a chronograph works in a mechanical watch?

5.30PM – 6.15PM

Jean-Marie Schaller

The founder of Louis Moinet

The journey of a watchmaker which granted him a significant place in the watchmaking history and changed his future.

Sunday 20. 10.

10.30AM – 11.00AM


Slovak brand

The journey to a very own brand and other unique topics.

11.05AM – 11.40AM


American brand with Czech roots

One of the two brands which “walked” on the Moon and this is not everything....

11.45AM – 12.15PM

Armin Strom

From a self-produced clockwork to a unique topic of resonance in watchmaking

12.30PM – 2.15PM

Ing. Libor Hovorka

A watch expert

The big electronic revolution – battery watches from 1957 to 1977.

2.20PM – 3.00PM

Prokop & Brož

Czech brand

The journey to a very own design, self-producing of clockwork and more...

3.15PM - 4.00PM


German brand

150-year journey from a marine chronometer to a self-manufactured clockwork. 

We reserve the right to change the program

VIP Evening Event

Have fun and get to know each other with celebrities of the watch industry within a private social evening in the breathtaking Palace Žofín.

Buy ticket

Magic moment

In a relaxed atmosphere you can try out an exceptional watches on your wrist and enjoy a glass of delicious wine in discussion with the watchmakers and the other watch enthusiasts.

Premises of the Palace


The Salon of Exceptional Watches is the most amazing watch fair in Central and Eastern Europe. It is the ultimate place to go for watch lovers and watch collectors gathering some of the most exciting connoisseurs brands in one of the nicest venue in the region.


Czapek Genéve


Prokop & Brož

Fantastic people. Fantastic place. Fantastic food. And too much drink. Congratulations Brno!


The creator & owner of ArtyA


Czapek Genéve

A fine and exclusive event in a stunning location where watch enthusiasts can get first hand presentations and inside informations obout fine watchmaking brands.


General Manager ZENITH C&EE



lt was a pleasure to have good conversations with so many interested guests. CU next year


IWC Area Manager Northern Germany &North Eastern Europe


Arnold & Son

General partner

Principal partners


Medial partners